[NDCOslo2024] Smarter, Not Harder: Scaling Without Burning Out in an Always-More Landscape – Marion Løken
Amid the relentless crescendo of expectations—ever-expanding portfolios, dwindling headcounts—Marion Løken, a product manager at FINN.no, chronicles a odyssey of astute adaptation. As FINN merged with Nordic kin like Blocket and DBA, Marion’s lean cadre of four developers and a designer scaled offerings from Norwegian dealer portals to pan-Nordic private and financial forays, all while safeguarding sanity. Her manifesto: intelligence over intensity, leveraging toolchains and toolboxes to transmute toil into triumph, ensuring expansion exhilarates rather than exhausts.
Marion’s narrative unfolds against FINN’s tectonic shift: from solitary insight apps to embedded analytics across platforms, reinventing for diverse demographics. This “more with less” maelstrom, she concedes, could crush spirits, yet a smarter ethos—component curation, documentation dynamism—drove delight. By embracing mainstream stacks like Kotlin and Spring, augmented by FINN’s Podium toggles, her team doubled revenues annually, sans burnout’s bite.
Cultivating Resilience: Buffers Against Overload
Stress, Marion posits, stems from workload, control, and reward imbalances. Her buffers: processes fortify all facets—planning preempts panic, frequent releases reclaim rhythm. Culture cascades calm: transparent retrospectives temper tensions, fostering feedback loops that affirm agency.
Tools tame tasks: reusable libraries liberate from reinvention, Swagger’s specs streamline specs. Marion’s metric: fun’s stability, tracked longitudinally, underscores sustainability’s success. Her heuristic: under duress, deliberate—rethink routines, not redouble efforts.
Toolbox Transformation: From Niche to Nimble
FINN’s evolution eschewed esoterica for ubiquity: Kotlin supplanted Kotlin Multiplatform, OpenAPI supplanted bespoke bindings. Marion marvels at Podium’s prowess—feature flags flipping functionalities fleetly—enabling A/B artistry without architectural upheaval. Documentation, once dormant, danced dynamically via auto-generated APIs, accelerating assimilation for newcomers.
This pivot propelled progress: a pricing tool, inherited and iterated, burgeoned from parity to prowess, yielding fiscal fruits. Marion’s mantra: mainstream multiplicity multiplies might, marrying maturity with maneuverability.
Embedding Efficiency: Innovation Amid Integration
Embedding insights into journeys demanded deft design: component catalogs curbed custom code, promoting parity across portals. Marion’s lean legion—four coders, one crafter—conquered complexity through collaboration, cross-pollinating with Nordic nests.
Her horizon: stress as signal, prompting smarter strides. By buffering buffers, teams transcend thresholds, turning “always more” into ample achievement.