Posts Tagged ‘UserEngagement’
[GoogleIO2024] What’s New in Google Play: Enhancing Developer Success and User Engagement
In the evolving landscape of mobile ecosystems, Google Play continues to innovate, providing robust support for app creators to thrive. Mekka Okereke, alongside Yafit Becher and Hareesh Pottamsetty, outlined strategies tailored to diverse business models, emphasizing tools that foster growth, security, and monetization. This session highlighted Google’s dedication to bridging creators with global audiences, ensuring seamless experiences across apps and games.
Expanding Reach and Engagement Through Innovative Surfaces
Mekka emphasized the platform’s mission to connect audiences with compelling content, introducing enhancements that amplify visibility. The revamped Play Store adopts a content-forward design, spotlighting immersive features to captivate users. A novel surface extends beyond the store, organizing installed app content on-device for effortless continuation journeys. This facilitates deep linking into specific app sections, such as resuming entertainment or completing purchases, while promoting personalized recommendations.
Developers can integrate via the Engage SDK, a straightforward client-side tool leveraging on-device APIs. Early adopters like Spotify and Uber Eats have reported swift implementations, often within a week. For games, upgrades include multi-device scaling across mobiles, tablets, Chromebooks, and Windows PCs, with Google Play Games now in over 140 markets boasting 3,000 titles. Native PC publishing simplifies audience expansion, complemented by Play Games Services for cross-device progress synchronization.
Reinforcing Trust with Quality and Security Measures
Yafit delved into bolstering ecosystem integrity through advanced SDK management. The SDK Console, launched in 2021, enables owners to monitor usage, flag issues, and communicate directly with app teams. A new SDK index rates over 790 popular libraries across six million apps, aiding informed selections based on performance, privacy, and security metrics. This empowers creators to mitigate risks, such as outdated versions posing vulnerabilities.
Privacy enhancements include mandatory data deletion options in listings, fostering transparency. Custom store listings now support device-specific details, improving discoverability for tablets and wearables. Deep links receive upgrades via patching, allowing edits without full releases, ideal for experimentation. These measures collectively enhance user confidence, driving sustained interactions.
Optimizing Revenue for Global Expansion
Hareesh focused on commerce platform advancements, expanding payment methods to over 300 local options in 65 markets, including Pix in Brazil and enhanced UPI in India. Features like purchase requests enable family managers to buy on behalf of others, even via web links using gift cards. In India, sharing payment links extends this to non-family members, boosting gifting and accessibility.
Proactive payment setup reminders leverage Google profiles for seamless checkouts, yielding a 25% increase in enabled users and 12% better completion rates. Pricing tools auto-adjust for currency fluctuations, with flexibility up to $999 equivalents. Badges signal trending products, while installment subscriptions for annual plans increase sign-ups by 8% and spend by 4% in early tests. Upgrading to Play Billing Library 7.0 unlocks these, aligning with Android’s evolution.
These initiatives underscore Google’s commitment to scalable, secure monetization, empowering global business navigation.